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Hi, There! I'm Erin.


Product and feature launches

Link to Launches


Blog posts authored

Link to Posts


Of customers worldwide


10 years of experience building bridges across Product, Marketing, UX, and Engineering. These days, you can find me over on UX side of the house (and I'm loving every minute of it)!

Please forgive any bugs! I'm still learning the ins and outs of Bootstrap 4 after a recent migration.


Product Management & Marketing

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Blog Writing

Everyone has their own philosophy about blogging. Mine is to find something that you can't shut up about. Currently, I'm into cloud financial management.

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Cloud Financial Management

Are you looking for ways to optimize your total cloud cost footprint? I have lots of ideas on how to help you analyze, control, and optimize your costs.

Market Research

Market & Product Research

There are many ways to perform market and product research, and, after many mistakes, I have crystallized a fool-proof process.

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Webinars & Tech Talks

Webinars are the perfect opportunity to shine a light on a specific topic and make it actionable and understandable for just about any audience.

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Product Evangelism & Training

A core part of every Product Manager's life is providing training resources to their customers. I may have gone overboard with this particular iBook.

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Creative Storytelling

Years ago I worked with this uber-talented guy named Jorge. He took some sketches of mine and turned them into the supporting characters in this amazing video. So cool!

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Public Speaking & Voiceovers

Completely self-taught, possessed of boundless enthusiasm, and available to emcee your next All Hands meeting, conference track, or video.

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Content Strategy

A few years ago, a friend of mine built an awesome photo app called Swipix. In the days leading up to the launch, we assembled go-to-market messaging, built a website, and cultivated a partnership with Walgreens.

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Video Production & Editing

There was a serendipitous moment years ago when our Mobile product hit it big and there weren't enough video people to go around...and so the video adventure began!

User Experience & Design

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User Research & Personas

The core power (and difficulty) of analytics is telling the right story. The only way to build a tool that meets the requirements of a user is to fully research the user's thought process and use cases, and synergize them with the vision and product.

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Information Architecture

Good design is a complicated tradeoff between good principles and real-world complexity. And the easiest way to find the right answer is to dive deeper into the underlying systems.

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Freehand infographics are my superpower. A colleague of mine took pity on this one and elevated it to a production-ready design for the benefit of Cost & Usage Report customers everywhere.

Guiding Principles & Leadership

Data-Driven Decision-Making

Data-Driven Decision-Making

There are a number of ways to make decisions. I'm a firm believer is that the best way is to go straight to the source.

Sprint Planning

Customer-Oriented Feature Requirements

Product Managers dream in syntax: "As a [User Persona], I want to [complete this job] so that I can [sleep without this phrase in my brain].

Sprint Planning

Agile Product Development

I've never worked in a role that wouldn't benefit from sprint-based work. What's your preferred sprint planning strategy?

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Detailed Roadmap & Project Planning

Crafting a product roadmap begins with high-level themes and initiatives that are gradually broken down into delivery-team accessible features for implementation -- balanced by customer feedback.

Agile Methodology

Elegant Narratives

Exploring the concept of free will across the centuries: an ambitious senior thesis written by a starry-eyed English major. It is also a great cure for insomnia.


Everyday Analytics

Analytics is for everyone. Observe: a normal DC resident would have trusted the National Parks Service's peak bloom predictions, but I decided to do some digging of my own.


Amazon Web Services

UX Manager & Product Marketing Manager

  • Manage a team of UX Designers and a Program Manager that own the end-to-end product design, user research, and customer outreach activities for the AWS Billing, Payments, and Cost Management product portfolios
  • Oversee the design and delivery of a confidential program impacting over 100k customers, as well as the delivery of three initiatives impacting net-new addressable audiences
  • Define the organization’s design process, implementing regular pre- and post-launch customer touchpoints, user experience studies and surveys, and 1-week sprint planning
  • Frequent contributor to the AWS Cost Management Blog

Product Marketing Manager

  • Own the AWS Commerce Platform launch portfolio, spanning 20+ Engineering teams in the AWS Insights, Bill Generation, and Financial Experience spaces
  • Define and oversee the product marketing vision for the AWS Cost Management product suite (which comprises AWS Cost Explorer, AWS Budgets, the AWS Cost & Usage Reports, and related products)
  • Created, maintained, and was the primary content author of the AWS Cost Management Blog
  • Designed, authored, and maintained the AWS Cost Management webpages and associated marketing collateral (e.g., publish launch-related updates to the brand's What's New product category, Release Notes, etc.)
  • Created and published all blog-, tutorial-, and launch-related content
  • Set, tracked, and reported back on product adoption and engagement benchmarks for the team
  • Oversaw and authored the team’s Monthly Business Review document

MicroStrategy, Inc.

Director & Area Product Owner | Tools Product Engineering Group

  • Led innovation tiger team of engineers, architects, UI/UX designers, and a HCI scientist to first external release
  • Owned the product vision and formulated supporting user stories, features, wireframes, and product specs
  • Collaborated weekly with the CEO, CTO, and key stakeholders to define the product roadmap and execute on roadmap goals
  • Acted as internal product evangelist and presented to 500+ attendees at the annual MicroStrategy World conference
  • Previous: Managed six product engineering and design teams (30 total reports) during the company’s transition to Agile/Scrum methodologies and Rally Software

Technology Associate | Engineering & Beta Programs Division

The Technology Associate role is a rotational program at MicroStrategy where individuals spend time in Technical Support, Quality Engineering, and, ultimately, Beta Consulting. The Associate Product Manager position was an unplanned but exciting detour midway through my Quality Engineering rotation, which equipped me with the skills I needed to handle another unexpected career maneuver -- serving as the CEO's technical liaison for over a year.

Technical Liaison to the CEO | Strategic Projects

Oversaw the execution of projects relating to diverse areas of company investment, including an analytics-related innovation project (now launched externally as the "MicroStrategy Dossier"), developing a reporting layer across mobile software enabling physical and logical access, deploying and selling proprietary software on top of Amazon Web Services, and more.

Beta Consultant | Beta Programs

Visited Fortune 500 companies to test beta software and demo new features, gathered customer feedback and reported back to stakeholders, and simultaneously led internal operational reporting projects focused customer satisfaction, performance tuning, and issue tracking.

Associate Product Manager | Mobile Applications

In addition to writing the first edition of The Platform Approach to Mobile Apps interactive iBook and creating the new Introduction to Mobile class for sales prospects and existing customers, I developed scripts, recorded voiceovers, and created app demo walkthrough videos.

Associate Product Quality Engineer | Analytical Engine

While my main focus was testing the iOS and Flash capabilities on early builds of the new Report-Writing Engine and SmartClient technology, I also developed advanced test suites for freeform feature testing, logging over 100 defects in 4 months.

Technical Support Engineer | Client Experience

Solved mission-critical customer issues via call and email in a fast-paced environment, frequently recognized as the team's top case taker.

Additional Professional Experience

Cornell University

Counselor & Instructor | Empathy, Assistance, & Referral Service

Front Desk | International Students & Scholars Office

Administrative Assistant | Office of the Vice Provost for Research

City of Healdsburg

Front Desk | Healdsburg Pool

Summer Camp Counselor | Department of Parks and Recreation

Archivist & GIS Intern | Office of the City Clerk

Metropolitan Transportation Commission

Transportation Intern | Department of Public Works at the City of Healdsburg

Archivist & GIS Intern | Healdsburg City Hall


Cornell University
Magna Cum Laude | 3.8
Completed an honors thesis for the English department
Awarded Alpha Phi Omega's Service Award for most hours of community service completed
Study Abroad
Universitat Pompeu Fabra (Fall 2009) | 9.5/10
Pontificia Universidad Catolica del Peru (Summer 2008) | 19/20
Oxford University (Summer 2006) | A
Healdsburg High School
Graduated first in class | 4.21
Delivered Valedictorian speech at commencement
Nominated All League First Team in Basketball, Honorable Mention in Volleyball, and Best in Show at the Healdsburg Science Fair